World Music Day Particular: Reserving.com Explores the Musical Motivations of Indian Vacationers

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Thursday, June 20, 2024

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Exploring new horizons, experiencing numerous cultures, or just stress-free, Indians have myriad motivations for touring. Just lately, music tourism has surged in reputation amongst Indian vacationers, who more and more plan their travels round cultural occasions like music festivals and live shows. This mix of journey and music enthusiasm is gaining traction, as extra Indian vacationers search experiences that align with their private pursuits. Knowledge from Reserving.com’s Journey Developments for 2024 signifies that 33% of Indian vacationers are desperate to journey particularly to attend music-related occasions this yr.

As World Music Day approaches on June 21—a world celebration of music’s vibrant spirit—Reserving.com explores the motivations behind why Indian vacationers are drawn to music occasions.

What Drives Indian Vacationers to Music Occasions?

Music transcends borders and ignites the wanderlust of avid followers. In response to knowledge from Reserving.com’s Journey Developments for 2024, a number of components inspire Indians to journey for music occasions:

  • Devotion to Music and Performers: A big 69% of Indian vacationers attend music festivals or live shows pushed by a deep love for the artists and the electrifying ambiance of reside performances.
  • Strengthening Relationships: For 65% of Indians, music occasions function alternatives to reunite or join with distant family and friends.
  • Neighborhood Constructing: Music fosters group. 58% of Indians journey to music occasions to satisfy fellow followers and share their enthusiasm for the music.
  • The Pleasure of Journey: For 54% of Indians, attending music occasions is an enriching expertise, providing an excellent pretext to discover new locations and immerse in native tradition.
  • Absence of Native Occasions: Practically half (49%) of Indian vacationers search music occasions not out there of their neighborhood.
  • Avoiding FOMO: Worry of lacking out drives 45% of Indians to journey for music occasions, particularly when tickets are laborious to come back by domestically. This sense of urgency usually propels them to attend distant occasions.
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