We’re homing in on the most effective methods to deal with misinformation

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Mark Twain famously (though presumably apocryphally) mentioned we should always by no means let the reality get in the way in which of a very good story. Archaelogists may beg to vary, notably when the story in query is a dramatic rewriting of human historical past that – because the president of the Society of American Archaeology, Daniel Sandweiss, has famous – has a long-standing hyperlink with racist ideologies.

This narrative claims that the acquainted historic civilisations of Eurasia, Africa and the Americas drew inspiration from a mysterious superior tradition that predated all of them. Archaeologists are assured that no such civilisation ever existed, however they’re additionally conscious that persuading believers to reject the story is a troublesome process.

Nonetheless, as we discover in our interview with archaeologist Flint Dibble in “The archaeologist fighting claims about an advanced lost civilisation”, they might have discovered a profitable technique within the type of the “truth sandwich”. On this debating method, archaeologists first start by discussing actual info, what their analysis has revealed concerning the previous. Then they deal with the false info – on this case explaining how the information go away no room for this misplaced civilisation – earlier than returning to and re-emphasising the actual info.

Reality sandwiches’ seem like good at preventing misinformation in some contexts however not others

The reality sandwich gained reputation after it was formalised by linguist George Lakoff in 2018. It’s tempting to imagine that it could actually persuade audiences to desert perception in false narratives. However can it? The easiest way to search out out, in fact, is thru managed experiments. The primary such analysis has now been carried out, and it presents a combined image. Reality sandwiches seem to be efficient in sure contexts however not in others, the place other ways to construction an argument are extra persuasive.

These conflicting outcomes may appear problematic, however they’re truly proof of scientific inquiry at work – a course of that entails testing concepts and refining hypotheses in mild of recent knowledge. It is just this method that may actually uncover the easiest way to deal with misinformation. Or, to place it one other approach, science ought to by no means let a very good story get in the way in which of the reality.

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