Type DNA, an AI-powered style stylist app, creates a personalised fashion profile from a single selfie. The app is especially helpful for individuals eager about seasonal shade evaluation, a course of used to find out one of the best colours to enrich a person’s pores and skin tone. This service could be costly, with consultants charging upwards of $300. Nevertheless, the usage of AI has the potential to considerably scale back the associated fee.
By analyzing your complexion and facial options, Type DNA can decide your seasonal shade sort (equivalent to Mild Summer season or Darkish Autumn) and suggest appropriate clothes types.
Moreover, the app affords options equivalent to personalised purchasing suggestions and wardrobe administration. It may possibly recommend outfits based mostly in your top and physique sort, in addition to objects in your present wardrobe, which you’ll be able to scan together with your telephone digicam and add to the platform. The app may even assist forestall impulse purchases whereas purchasing by permitting you to take photographs of clothes and provides recommendation.
“[Style DNA] generates personalized recommendations based on an individual’s appearance rather than predicting what users will purchase based on their previous shopping history. So we elevate that personalization with real-time and will normalize data by a simple selfie,” co-founder Elena Volkova advised TechCrunch.
The app lately built-in generative AI into its product, launching a brand new chatbot assistant that acts as your private stylist. You’ll be able to ask particular questions on what to put on to completely different occasions or, for instance, what colours work greatest with inexperienced cargo pants.
Type DNA suggests clothes from its market of over 150 retailers–H&M, Zara, Previous Navy, City Outfitters, and extra– and pairs it with objects you already personal to create a customized outfit that caters to your private look and preferences.
As defined by Volkova, the method is much like RAG (Retrieval Augmented Technology), which entails combining Massive Language Fashions (LLMs) with conventional databases. On this occasion, Type DNA is skilled utilizing data equivalent to present style tendencies, experience from skilled picture consultants, and a dataset of thousands and thousands of pictures to assist the AI comprehend materials and perceive how completely different patterns and cuts look on varied physique sorts. Type DNA makes use of ChatGPT 4.0 as its LLM.
The corporate has different plans within the pipeline, together with the discharge of a male model of the app and a brand new characteristic that recommends outfits based mostly on the consumer’s location and the present climate circumstances.
Since its launch in 2022, Type DNA has amassed 3.2 million downloads, over 300,000 energetic customers, and 70,000 paying subscribers. The corporate beforehand secured €3.4 million in pre-seed funding from Black River Ventures, and has a crowdfunding marketing campaign underway.
You’ll be able to obtain the app on the App Retailer and Google Play Retailer.
