Tumblr’s experimental GIF feed lastly launches after 10 years

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Illustration: The Verge

Tumbler has lastly launched Tumblr TV as a brand new tab on the high of its app, the corporate stated at present in a short set of replace notes noticed by TechCrunch. Tumblr TV first debuted as a GIF-finding function in 2015, however now it contains video content material as properly.

Screenshot of a person holding a cat in a Tumblr TV video.
Screenshot: Tumblr TV

In line with Tumblr, “New users will have this tab enabled by default in the third position, while existing users will have it available in the Dashboard Tabs configuration, if not already enabled.”

While you faucet the Tumblr TV tab, you’ll see a grid of movies and GIFs. When you faucet one, you possibly can like, remark, repost, or share it, and while you’re able to see one thing else, you possibly can swipe as much as transfer on.

In my very temporary testing, it’s nonetheless very GIF-heavy regardless of the inclusion of video and a swipe interface just like different short-form video apps.

It could possibly be tempting to check Tumblr TV to TikTok, particularly in mild of its latest shutdown, however proper now, it’s extra like scrolling a bunch textual content filled with GIFs.

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