Whereas Meta lures TikTok creators to Instagram and Fb with money bonuses, its X competitor Instagram Threads is now making issues simpler for creators, manufacturers, and others who want extra skilled instruments to handle their presence on the app. On Thursday, Instagram head Adam Mosseri introduced a small handful of recent options coming to Threads, together with a approach to schedule posts and look at extra metrics inside Insights.
In a put up on the social community, Mosseri shared that customers would now be capable to schedule posts on Threads and look at the metrics for particular person posts inside the Insights dashboard. This affords a means for Threads customers to trace tendencies, together with their views, variety of followers and geographic demographics, quantity and sort of interactions, and extra, for a given time interval.
The scheduler, in the meantime, may be accessed from the three-dot menu on the composer, Threads says in a put up. Right here, you’ll faucet “Schedule,” then select a date and time, then “Schedule” once more to substantiate. The scheduled posts will seem in your drafts folder, the place you’ll be able to edit or delete them earlier than they go dwell.
As well as, he mentioned that Threads is including a brand new characteristic that permits customers to “mark up” a put up they’re resharing so that they embrace their very own artistic take. Whereas Mosseri didn’t elaborate on what meaning or share an instance, earlier findings from tech fanatic Chris Messina point out that Threads will add a brand new icon subsequent to the buttons for including images, GIFs, voice, hashtags, and extra that present entry to this characteristic.
The squiggle icon, when clicked, takes customers to a display the place they’ll select between instruments like a highlighter pen or arrow device, which might permit them to attract straight on a Thread put up. This characteristic was additionally noticed final week by Lindsey Gamble, who posted on Threads to point out the characteristic in motion.
It’s an odd kind of addition for Threads, provided that customers are extra typically sharing one thing clipped from the net, like a information article, the place they’ve added a spotlight or underline in a screenshot. There hasn’t been a lot shopper demand for a device to mark up Threads’ posts straight.
Nonetheless, the characteristic does provide Threads customers one thing distinctive, compared with social networking rivals like X, Bluesky, and Mastodon — and that could possibly be the purpose.
