The Tourism Authority of Thailand (TAT) and Jeollanam-do Partnership to Highlight Water Festivals

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Friday, June 21, 2024

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The Tourism Authority of Thailand (TAT) and Jeollanam-do have signed a Memorandum of Understanding (MOU) to collectively promote Thailand’s Songkran Pageant and Jeollanam-do’s Jeongnamjin Jangheung Water Pageant on a world scale.

The MOU was signed on 17 June 2024 in Seoul, South Korea, within the presence of H.E. Mr. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea. The settlement was formalized by TAT Governor Ms. Thapanee Kiatphaibool and Jeollanam-do Governor Mr. Kim Younger-rok. Additionally attending the ceremony had been Mr. Kim Seong, Governor of Jangheung County, Jeollanam-do, and TAT executives.

Ms. Thapanee mentioned “This MOU is a result of the integration of cooperation between TAT and Jeollanam-do to promote two-way tourism through soft powers of the two countries. Thailand’s Songkran Festival and Jeollanam-do’s Jeongnamjin Jangheung Water Festival hold similar celebrations. Both are centred on the use of ‘water’ as a means for establishing friendly relationships.”

The Tourism Authority of Thailand (TAT) additionally has an current MOU with Boryeong Metropolis to collectively promote Thailand’s Songkran Pageant and the Boryeong Mud Pageant. Moreover, TAT has an settlement with the Korea Affiliation of Journey Brokers (KETA) to spice up journey between the 2 nations.

Thailand and South Korea are presently celebrating the “2023-2024 Korea-Thailand Mutual Visit Year” to mark the sixty fifth anniversary of diplomatic relations between the 2 nations.

Throughout the Jeollanam-do Worldwide Tourism Tradition Contest on 17-18 June 2024 at Gwanghwamun Sq. in Seoul, TAT showcased Thailand via 5 must-do actions: Should Eat native meals, Should See native tradition, Should Search unseen sights, Should Purchase native arts and crafts, and Should Beat native sports activities.

Over the 2 days, the Thailand sales space featured particular Songkran cultural performances and DIY workshops, together with umbrella portray, Lanna hanging flag crafting, and Thai potpourri making. The sales space attracted over 10,000 guests.

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