The unique Love Boat collection, which aired on ABC from 1977 to 1986, grew to become a popular culture phenomenon, turning the present’s catchy theme into an anthem of romance and journey.
Within the new advert marketing campaign, Waddingham reimagines the music, including a contemporary twist whereas celebrating the enduring legacy that helped make Princess Cruises a family identify.
“Hannah Waddingham brings something truly special to one of the most recognizable theme songs in television history and Princess Cruises brand anthem,” John Padgett, president of Princess Cruises, mentioned in a press launch.
“As Godmother of Sun Princess, she infuses the beloved tune with her extraordinary talent and playful energy, paying tribute to The Love Boat’s Hollywood legacy, which featured thousands of memorable guest stars,” Padgett mentioned.
“Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience.”
Filmed in dazzling, cinematic type by acclaimed director Dave Laden of Hungry Man and created with the experience of Princess Cruises’ company of report, Terri & Sandy, the marketing campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise.
Whether or not she’s belting out the theme music whereas sipping artisanal cocktails, lounging by the pool, communing with dolphins, savoring gourmand delicacies, or drifting off to sleep throughout a therapeutic massage, Waddingham brings humor and magnificence to each scene.
To deliver new life to the legendary observe, Waddingham recorded her model on the famed Standards Recording Studios in Miami, a music business landmark that’s hosted the likes of ABBA, Bob Marley, Jay-Z, and Shakira.
The studio’s storied partitions lent a contact of musical magic to the efficiency, reminding everybody why The Love Boat theme stays as infectious at this time because it was within the ’70s and ’80s.
“Hannah Waddingham has a presence as powerful and radiant as the Sun Princess herself,” JP Gomez, Inventive Director at Terri & Sandy, mentioned in a press launch.
“From start to finish, she brought brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign,” Gomez mentioned.
“This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess,” Gomez mentioned. “We couldn’t have asked for better partners than Hannah and the Princess team.”
The “Love Boat by Hannah” marketing campaign invitations audiences to rediscover the magic of The Love Boat and set sail with Princess Cruises on an journey the place each second is unforgettable – anchored by Waddingham’s electrifying efficiency.
Earlier this yr, Waddingham was honored because the Godmother of the model’s new, subsequent stage Love Boat – Solar Princess – a prestigious title held by a distinguished roster of previous godparents, together with icons like Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren. Her function cements her place in Princess Cruises’ storied custom of celebrating luminary ladies from world wide.
The “Love Boat by Hannah” marketing campaign will roll out in a collection of 60-, 30-, 15-, and 06-second spots throughout the U.S., U.Okay., Canada, and Australia. Audiences can count on to catch these fascinating adverts on related TV, digital platforms, and thru a dynamic social media technique. The flagship 60-second spot will even make a splash in U.S. cinemas, taking part in earlier than extremely anticipated blockbusters like Depraved and Gladiator 2.
Designed to resonate with each seasoned Princess cruisers and people interested in embarking on their first voyage, the marketing campaign targets a various viewers. Key demographics embrace digitally savvy adults, energetic seniors, households with youngsters, and multi-generational teams anticipating shared adventures.
TV Present Popularized Cruising
The favored tv present is credited with displaying viewers how a lot enjoyable a cruise could be and what an amazing trip selection it’s to e-book a journey on a contemporary cruise ship. “Love Boat” is alleged to be a significant cause for the dramatic growth of at this time’s cruise business. And it began greater than 50 years in the past on a Princess ship.
The story goes that within the mid-70s, TV producer Douglas S. Cramer determined to movie a collection, not in a studio setting however aboard the gorgeous environs of a contemporary cruise ship. Cramer discovered the best setting on a Princess cruise ship.
Cramer teamed up with Aaron Spelling and the film pilot was shot aboard the Princess ship in Mexico. For 10 seasons, “The Love Boat” was one of many highest rated prime time tv reveals within the nation, taking a few of Hollywood’s greatest stars to cruise locations as story strains at all times ended on a cheerful observe.
Later episodes and specials have been filmed aboard many different Princess cruise ships in locations across the globe. The unique “Love Boat” collection is at present in worldwide syndication, having been translated into greater than 29 completely different languages, and is considered by tens of millions of followers in additional than 93 international locations.
Earlier than lengthy, viewers started wanting ahead to seeing the massive star of the present – a Princess cruise ship – and reserving their very own voyages. As we speak, Princess continues to be often called the “Love Boat” line.
Images courtesy of Princess Cruises
Ed. Notes: CruiseCompete and its member journey advisors present many curated cruise and land offers, provides and facilities on over 50 cruise strains with over 500 cruise ships crusing all world wide.
Browse Cruise Ships and Cruise Traces?Shore Excursions – Ports, Day & Weekend Journeys
All Issues Cruise, the last word supply for cruise lovers.
