I by no means owned an iPod Mini. At the same time as a university freshman again on the time of its introduction, I used to be already extra of a full-size iPod sort of nerd. Mine was the third-gen mannequin with the backlit buttons, which I keep was the very best model ever launched. I needed essentially the most storage potential for the flourishing music assortment that I’d amassed by years of painfully sluggish downloads over Napster, LimeWire, and Usenet teams. (There have been some authorized iTunes purchases combined in there, I promise.)
However by 2004, the iPod had a beginning worth of $299 and will run as excessive as $399. Apple wanted to supply a music participant that many extra folks might afford. And that got here in 2004, the yr of the first-ever iPod Mini.
Onstage at Macworld, Steve Jobs claimed the iPod had reached a 31 p.c share of the MP3 participant market. However the firm was wanting to carve out a a lot greater portion of the pie, and doing so meant taking up considerably cheaper MP3 gamers from the likes of Rio, Dell, iRiver, Inventive, and different manufacturers — all of that are faint recollections right now.
Throughout his presentation, Jobs cut up the flash MP3 participant market into two segments: over $100 and below $100. The iPod Mini was Apple’s reply for that over-$100 grouping. (The corporate would ultimately deal with the decrease phase with the primary iPod Shuffle.) Apple priced the Mini at $249, nonetheless costly however considerably cheaper than the common iPod.
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This New York Occasions overview from David Pogue actually does a ravishing job of illustrating the Mini’s competitors on the time and simply how totally different the tech world was. The Inventive Zen Micro allow you to file FM radio stations — not simply take heed to them. In the meantime, Virgin bought an MP3 participant with two headphone jacks for shared listening with a buddy. Oh, and allow us to not neglect that authorized digital music was all DRM’d to hell on the time, whereas MP3s supplied common playback it doesn’t matter what participant to procure.
Apple didn’t want any unusual gimmicks to promote iPods. The Mini ran the identical software program as Apple’s flagship participant and supplied full compatibility with an enormous unfold of equipment that labored with its 30-pin dock connector. “We think this is what it takes to take your library with you and not have to fret,” Jobs stated of the Mini’s 4GB arduous drive, which (by Apple’s rely) saved 1,000 songs in your pocket. The aluminum-covered machine got here in a number of colours — a primary for any iPod — and exuded extra character than the all-white iPod. It was additionally way more scratch-resistant than the polished metal again casing of normal iPods, which scuffed regardless of how fastidiously you babied the machine.
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Whereas the Mini shared loads in widespread with previous iPods, it did introduce one vital change: the clicking wheel. Confronted with restricted room for controls, Apple determined to mix the round contact wheel and numerous music management buttons right into a single interface that debuted on the Mini and would carry ahead by the final iPod Traditional. It was an excellent resolution. The iPod Mini acquired off to a powerful begin with over 100,000 preorders. Apple would later launch a second-generation mannequin with a for much longer battery life and extra storage.
However the Mini’s time within the highlight was short-lived. At Macworld 2005, it was succeeded by the iPod Nano. The Nano would promote for a similar $249 worth and nonetheless held 1,000 songs in your pocket, however this time, the {hardware} was tiny sufficient to be tucked right into a coin pocket — a real showcase of Apple’s engineering. The Nano can be joined by the first-generation iPod Shuffle, which was the primary iPod to promote for below $100. The duo gave Apple a two-pronged strategy to lastly conquer the market of flash-based MP3 gamers.
It was the iPod Nano that may carry ahead by a number of generations and totally different designs. In the end, the iPod Mini grew to become a bridge between Apple’s iconic full-size iPod and the Nano and Shuffle fashions that may develop into so wildly standard within the years to comply with. It was an necessary step that gave us the clicking wheel and at last some shade. And it helped to develop the iPod’s gross sales dominance even additional. However extra importantly, it confirmed Apple the significance of going smaller — each in measurement and worth. That technique would lengthen to the iPod Nano and Shuffle for a handful of years, providing folks some sort of iPod no matter funds.
Finally, trendy smartphones worn out the necessity for standalone music gamers altogether. Apple celebrated 100 million iPods bought in April 2007 — only a couple months earlier than the primary iPhone went on sale. As soon as it did, everybody realized the comfort of a single do-everything machine, and there was no going again. The complete-size iPod Traditional was discontinued in 2014; the Nano and Shuffle would comply with in 2017, and Apple bid farewell to the iPod model altogether in 2022. These days, there’s been an iPod renaissance of kinds as folks search a reprieve from music subscriptions and cellphone notifications, however it’s nothing just like the heyday of a less complicated time in tech — when music gamers had been music gamers and you possibly can actually have all of your songs proper there in your pocket.
