Notice-taking apps usually purpose to make you extra environment friendly and productive. A variety of these apps consider rapidly jotting down your ideas, organizing them higher, or a mixture of each. Serviette (to not be confused with the Accel-backed startup of identical identify) desires to face out amid these apps by specializing in mindfulness. Consider it as a companion of kinds to your journaling.
Founders David Felsmann and Fabian Wittel, who beforehand labored in BMW’s group innovation wing, began growing the app in 2022. They first launched an online prototype. However, at the moment, the app was specializing in productiveness and serving to you define concepts round particular matters. They observed that there was additionally an enormous chunk of customers who used Serviette as a mindfulness software to take a while and replicate on concepts that have been useful to them.
The corporate then shifted its focus to the mindfulness market when it began constructing its iOS app — the desktop app was maintained for present customers. The startup has positioned itself within the well being and health class somewhat than productiveness or utility due to its mindfulness strategy.
“All notes are very different in nature. We are helping people capture ideas that change their state of mind. Like something that made you change your perspective or motivated you and you want to relfect on that later. These are the ideas that you collect with Napkin as a mindfulness habit,” Felsmann mentioned.
Customers can log their concepts, equivalent to quotes from books, by the digital camera — these quotes are transformed into textual content. They will additionally merely sort these ideas as properly. Serviette curates some concepts for inital classes that you may add to your library. The app makes use of AI to caregorize completely different concepts with auto-generatged tags. You may revisit these themes or tags at a later date from the house display too.
Customers can archive their concepts in order that they cease exhibiting up with the associated flags. Whereas the app can perceive different languages like Spanish and German, presently, it’s best suited to English.
He famous that lots of people used the app very first thing within the morning as a substitute of opening social media to self-reflect. The co-founders famous that they’ve constructed the app round a so-called Sense of Coherence (SoC) mannequin, which lets you construct a holistic psychological mannequin of the world and preserve you grounded.
Serviette is obtainable on App Retailer with a price of $6 per thirty days or $50 per 12 months. You can even get a seven-day trial to check out the app.
The corporate says that the app doesn’t wish to disrupt consumer circulation so that they don’t ship any nudges or notifications to customers. “We don’t want to add more noise to users’ lives. We would love to be an application in the background that is not screaming for attention, but rather a quiet place of retention for them,” Felsmann mentioned.
Serviette sees itself as a companion for individuals who journal somewhat than a substitute. Sooner or later, the app might even have integrations with fashionable journal apps or Amazon Kindle so customers can seize their concepts simply and use them for journaling.
The corporate hasn’t raised any institutional cash however has gotten checks within the type of convertible mortgage agreements from believers and backers totaling roughly $150,000. Serviette doesn’t wish to increase cash and desires to succeed in sustainability with greater than 10,000 subscribers. At present, it has roughly 4,000 paid customers. As soon as it hits the aim, the corporate will contemplate constructing integration options and apps for different platforms.
