Accor, the biggest lodge operator in Saudi Arabia, is main a transformative shift within the nation’s tourism sector, heralding a brand new epoch in hospitality. The corporate has bolstered its market presence and just lately launched Accor One Dwelling, specializing in mixed-use and branded residential developments. Moreover, Accor is exploring alternatives with the TRIBE model and introducing distinctive properties beneath the Handwritten Assortment model to the Saudi market, presenting avenues for additional progress.
Accor operates a various portfolio of 13 manufacturers throughout Saudi Arabia, masking luxurious, premium, midscale, and financial system segments. Notable manufacturers embrace ibis, Novotel, Adagio, Mercure, Mövenpick, Swissotel, Pullman, Raffles, Fairmont, Sofitel, Banyan Tree, and others, establishing its dominance as a premier hospitality supplier with a broad vary of companies and experiences.
Within the Holy Cities, Accor has established a strong presence with 13 properties providing assorted lodging choices. These embrace Swissôtel Makkah, Raffles Makkah Palace, and Pullman ZamZam Makkah, amongst others. New additions akin to Mercure Makkah Al Aziziya and upcoming properties like Fairmont Rua Madinah improve Accor’s choices, guaranteeing top-notch hospitality for pilgrims and guests.
Not too long ago, Accor expanded its footprint within the branded residences sector with the launch of Accor One Dwelling. The corporate’s presence contains Swissôtel Dwelling Jeddah and Adagio Jeddah Metropolis Centre, with upcoming initiatives like Novotel Residences Makkah. Accor’s technique aligns intently with Saudi Arabia’s nationwide targets, penetrating each key and rising locations like The Purple Sea, AlUla, and NEOM. Deliberate launches embrace luxurious manufacturers like Raffles and Faena in strategic developments such because the Diriyah Gate.
With a 30-year historical past in Saudi Arabia, Accor’s technique encompasses increasing into second-wave cities via a franchise partnership with AMSA Hospitality, aiming to develop 18 properties throughout cities like Ha’il and Jubail over the following decade.
Agnès Roquefort, World Chief Growth Officer, Luxurious & Way of life Division, Accor shared, “At Accor, we proceed to discover the huge potential for luxurious and way of life manufacturers in Saudi Arabia, aligning with Imaginative and prescient 2030. We’re strategically diversifying our choices to cater to numerous traveller preferences, from high-end luxurious experiences to vibrant way of life ideas. By providing a various vary of experiences, we intention to not solely meet however exceed the expectations of our company, whereas contributing to the expansion and growth of the Saudi hospitality sector.”
In 2024, Accor plans to unveil a number of new properties, including over 635 rooms in varied segments, together with luxurious and way of life properties like Sofitel Riyadh and Rixos Obhur Jeddah by Ennismore. Moreover, Accor’s partnership with the Saudi Ministry of Tourism focuses on nurturing native expertise via initiatives just like the ‘Tamayyaz by Accor’ program, which goals to raise hospitality requirements and provide profession paths to Saudi graduates.
Duncan O’Rourke, Chief Government Officer, Premium, Midscale & Economic system Division for Center East, Africa and Asia Pacific at Accor commented, “As we continue to drive growth and innovation in Saudi Arabia, we draw upon over 30 years of presence in the Kingdom. Our expansion underscores our enduring commitment to delivering exceptional hospitality experiences while supporting the realization of Vision 2030’s ambitious objectives. Through our compelling brands and strategic alliances, we are poised to shape the future of hospitality in Saudi Arabia and beyond. Together, we are not just building hotels; we are contributing to the growth of local communities.”
With 41 properties presently and plans so as to add over 45 accommodations by 2030, Accor’s sturdy growth pipeline and deep dedication to the Saudi market reinforce its management position in advancing the hospitality sector.
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