Revolutionary 3D Promotion of German Tradition Earns German Nationwide Vacationer Board High Honors at German Model Awards

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The German Design Council has honored the German Nationwide Vacationer Board (GNTB) with the distinguished German Model Award 2024 in Gold for his or her 3D animation of Caspar David Friedrich’s “Wanderer above the Sea of Fog.” This recognition within the “Brand Communication – Ambient Media & Outdoor Advertising” class celebrates the GNTB’s progressive use of 3D video to advertise Germany as a cultural journey vacation spot. Displayed on Europe’s largest digital billboard at Piccadilly Circus in London, the fascinating animation reached over 11.6 million folks in simply two weeks. Moreover, the GNTB’s varied campaigns had been acknowledged within the “Excellence in Brand Strategy and Creation” self-discipline, incomes 4 “Winner Awards” and two “Special Mentions” from the jury.

Petra Hedorfer, CEO of the GNTB, commented: “Receiving seven of these prestigious awards from the expert jury is an impressive acknowledgement of the innovative strength and quality craftsmanship of our teams’ brand work for Destination Germany. Especially in times of extraordinarily dynamic changes in global tourism, eye-catching and carefully crafted campaigns shape the positive mindset of our potential customers and make an effective contribution to the success of Destination Germany in the competition between destinations.”

The GNTB’s world marketing campaign “51 UNESCO World Heritage Sites” has triumphed within the Digital Campaigns and Influencer Advertising and marketing classes. It additionally garnered a “Special Mention” because the “Lighthouse Project of the Year”.

The German Nationwide Vacationer Board (GNTB) is making waves in sustainability with its “Stay a little bit longer” initiative. This world marketing campaign, designed to increase the period of vacationers’ stays, has earned acclaim within the “Brand Communication – Social Media” class, and is about to be acknowledged as a winner in 2024.

As well as, GNTB Copenhagen’s market-specific “Workation” marketing campaign highlights the potential for long-term stays. This marketing campaign has been awarded within the “Digital Campaigns” class and obtained a Particular Point out because the “Lighthouse Project of the Year.”

Background on the German Model Award: The German Model Award, introduced by the German Design Council, is the main advertising accolade within the German-speaking world. It celebrates excellence in model technique and communication throughout two primary disciplines:

1. Wonderful Manufacturers: This class honors the highest product and company manufacturers inside varied industries.
2. Excellence in Model Technique and Creation: This class acknowledges probably the most impactful campaigns, ideas, and methods in specialised fields.

Inside every self-discipline, the jury usually awards one “Gold” winner per class for distinctive achievements. Further “Winner” awards are given for noteworthy contributions, and a “Special Mention” is designated for excellent features of brand name administration.