The media trade at this time might not have a really favorable view of AI — a expertise that’s already been used to switch reporters with AI-written copy, whereas different AI corporations have scooped up journalists’ work to feed their chatbots’ knowledge calls for, however with out returning visitors to the writer as engines like google as soon as did. Nonetheless, one startup, an AI newsreader known as Particle from former Twitter engineers, believes that AI might serve a invaluable function within the media trade by serving to customers make sense of the information and dig deeper into tales, whereas nonetheless discovering a solution to assist the publishers’ companies.
Backed by $4.4 million in seed funding from Kindred Ventures, Adverb Ventures, and different angels, Particle was based final yr by former Senior Director of Product Administration at Twitter, Sara Beykpour, who labored on merchandise like Twitter Blue, Twitter Video, and conversations, and who spearheaded the experimental app, twttr. Her co-founder is a former senior engineer at Twitter and Tesla, Marcel Molina.
From the customers’ perspective, the core concept behind Particle is to assist readers higher perceive the information with the assistance of AI expertise. Extra than simply summarizing tales into key bullet factors for fast catch-ups, Particle gives quite a lot of intelligent options that allow you to strategy the information in several methods.
However as an alternative of merely sucking up publishers’ work for its personal use, Particle goals to compensate publishers and even drive visitors again to information websites by prominently showcasing and linking to sources immediately beneath its AI summaries.
To begin, Particle has partnered with particular publishers to host a few of their content material within the app through their APIs, together with retailers like Reuters, AFP, and Fortune. These companions obtain higher positioning and their hyperlinks are highlighted in gold above others.
Already, beta assessments point out that readers are clicking by to publishers’ websites due to the app’s design and person interface, although that would shift now that the app is launching past information junkies to most people. In time, the corporate intends to introduce different methods to work with the media, too, along with sending them referral visitors. The workforce can also be having discussions with publishers about offering its customers entry to paywalled content material in approach that is smart for all events.
“Having deep partnerships and collaboration is one of the things that we’re really interested in,” notes Beykpour.
To assist with its visitors referral efforts, the app’s article part consists of massive faucet targets, making it straightforward for readers to click on by to the writer’s web site. Plus, Particle consists of the faces of the journalists on their bylines, and readers can observe by hyperlinks to writer profiles to learn extra of their content material or observe them.
Utilizing the app’s built-in AI instruments, information customers can change between totally different modes like “Explain Like I’m 5,” to get a simplified model of an advanced story or people who summarize “just the facts,” (or the 5W’s — who, what, when, the place and why). You possibly can have the information summarized in one other language moreover English, or take heed to an audio abstract of a narrative or a personalised collection of tales whereas on the go. Particle may pull out essential quotes from a narrative and different hyperlinks of reference.
However two of the extra attention-grabbing options contain how Particle leverages AI to assist current the information from totally different angles and permits you to additional have interaction with the story at hand by asking questions.
In Particle, one instrument known as “Opposite Sides” goals to interrupt customers’ filter bubbles by presenting totally different viewpoints from the identical story. This mannequin has been tried earlier than by different information apps, together with the startup Transient and SmartNews. Not like earlier efforts, Particle features a story spectrum that exhibits how information is being reported throughout each “red” and “blue”-leaning websites, with bubbles positioned to point how far to left or proper the information’ positioning is, and the way outsized the protection could also be from one aspect or the opposite. The AI will even summarize each side’ positions, permitting information customers to succeed in their very own opinions in regards to the matter.
Nonetheless, the app’s killer function is an AI chatbot that permits you to ask questions and get instantaneous solutions a few story. The app will embrace advised questions and people requested by others. For instance, for those who’re studying about Trump’s immigration coverage plans, you would ask the chatbot issues like “What are the potential legal challenges to Trump’s deportation plans?” or “What are the potential costs of mass deportation?” amongst different issues. Particle will then use its AI expertise to seek out these solutions and fact-check them for accuracy.
“The chat function uses OpenAI as well as…our own pre-processing and post-processing,” explains Beykpour, in an interview with TechCrunch. “It uses the content, searches the web a little bit — if it wants to find extra information on the web — to generate those answers.” She says that after the reply is generated, Particle consists of an additional step the place the AI has to go discover the supporting materials that matches these solutions.
General, the app encompasses tech like OpenAI’s GPT-4o and GPT-4o mini, Anthropic, Cohere, and others, together with extra conventional AI applied sciences, which aren’t LLM-based, from Google.
“We have a processing pipeline that takes related content and summarizes it into bullet points, into a headline, sub-headline, and does all the extractions,” she continues. “Then…we pull out quotes and links and all sorts of relevant information about [the story]. And we have our own algorithms to rank, so that the most important or relevant link is the one that you see first — or what we think is the most important or relevant quote is the one that you see first.”
The corporate claims that its expertise reduces AI accuracy issues that may in any other case happen 1 out of 100 occasions, and reduces their probability to 1 out of 10,000 occasions.
Particle will even use human editors because it grows to assist higher handle the AI content material and curate its homepage, she notes.
The app is a free obtain on iOS in the interim and works throughout iPhone and iPad.
