Tremendous Bowl watchers are going to see a primary on Feb. 9. MSC Cruises will debut its first-ever Massive Recreation business this 12 months.
The 60-second advert will star two yet-to-be-revealed celebrities touring on the cruise line’s upcoming flagship MSC World America.
The business will kick off a nationwide advertising marketing campaign highlighting what units the model aside from different cruise choices.
“Our message is clear – a cruise vacation with MSC Cruises goes beyond traditional expectations,” Suzanne Salas, EVP, advertising, e-commerce & gross sales, MSC Cruises USA, mentioned in a press launch.
“We offer the experience of a lifetime, seamlessly blending European style with American comfort,” Salas mentioned. “The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”
MSC World America
The brand new model marketing campaign kicks off an thrilling 12 months for MSC Cruises within the U.S. MSC World America would be the model’s largest ship to serve the North American market, ushering in a brand new world of cruising when she units sail from PortMiami on April 12, 2025.
The ship will supply 7- evening Japanese and Western Caribbean cruises, all of which is able to name at Ocean Cay MSC Marine Reserve.
MSC Cruises may also have a good time the opening of the road’s new terminal at PortMiami on April 9, which would be the largest cruise terminal on this planet.
Later within the 12 months, the road will start providing cruises from Galveston, Texas, for the primary time, adopted by the addition of sailings to Alaska in the summertime of 2026.
MSC Cruises partnered with award-winning unbiased artistic company Highdive to develop the Massive Recreation business.
What units MSC model aside
The nationwide advertising marketing campaign will emphasize what units MSC aside from different cruise strains:
- A dedication to the U.S. market that features basing its latest, most fashionable ships at a rising record of homeports within the area
- All kinds of onboard facilities concentrating on American vacationers
- The award-winning MSC Yacht Membership idea, providing a luxurious ship-within-a-ship expertise that includes enhanced suites; butler service; and personal bar, restaurant and pool amenities
- The attractive Ocean Cay MSC Marine Reserve—a non-public island vacation spot in The Bahamas with a number of miles of white sand seashores, turquoise waters and a variety of exercise and amenity enhancements coming in early 2025
MSC World America
Options on the brand new MSC World America embody:
- Seven districts geared toward offering distinct areas that can permit each sort of traveler to decide on their very own trip expertise
- 19 eating venues, together with the one Eataly restaurant at sea
- 18 bars and lounges, together with all-new venues like All Stars Sports activities Bar and The Loft comedy membership
- The Harbour, an all-new outside venue for households that includes the Cliffhanger over-water swing experience, a ropes course, a water park, a playground, rest areas and complimentary grab-and-go eating
- The outside World Promenade, that includes purchasing, eating and one of many longest dry slides at sea together with incredible ocean views
- The three-level World Galleria, bustling with exercise and lined with bars, outlets and eating places
- The most important MSC Yacht Membership within the Caribbean About MSC Cruises
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market chief in Europe, South America, the Center East and Southern Africa, with a powerful and rising presence in North America and the Far East.
The MSC Cruises fleet consists of twenty-two fashionable ships with three new vessels on account of be launched in 2025, 2026 and 2027.
The Firm operates in additional than 100 international locations all over the world, providing cruises throughout 5 continents, calling at greater than 300 locations and welcoming greater than 180 totally different nationalities on board.
Pictures courtesy of MSC Cruises
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