Meta is testing a characteristic to allow you to put up Instagram Reels immediately on Threads

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Since its inception, Meta’s Threads has tried to leverage the community results of its different social networks Fb and Instagram by experimenting with cross-posting and highlighting Threads posts on a carousel. Now, the corporate is testing a brand new characteristic that can allow you to share Instagram Reels on to Threads.

App researcher Alessandro Paluzzi discovered that Threads is engaged on a brand new possibility within the compose field that might allow you to choose Reels out of your account and put up them on Threads. The corporate confirmed to TechCrunch that it’s certainly testing the characteristic.

Paluzzi famous that once you faucet on the Instagram button within the compose field in Threads, you will note a grid together with your Instagram posts and Reels. You possibly can then choose the Reels that you simply wish to publish on Threads.

Picture Credit: Alex193a/Threads

Many customers already put up their Instagram posts and Reels on Threads to realize followers and have higher engagement with their content material. This new button may make it simpler for them to do that.

Earlier this 12 months, Meta began testing a characteristic that routinely cross-posts from Instagram to Threads. The corporate was additionally testing the same characteristic on Fb earlier this 12 months.

Final 12 months, to extend Threads posts’ attain and to get extra folks to make use of its latest social community, Meta began exhibiting carousels of Threads posts on Fb and Instagram. Some folks didn’t like their posts being prompt to customers on Instagram and Fb, so Meta quietly rolled out an possibility that lets folks opt-out from the advice program.

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