Immediately, BMW showcases its dedication to up to date luxurious with the introduction of the BMW XM Mystique Attract – a pioneering collaboration merging excessive style and automotive design. Impressed by the long-lasting supermodel Naomi Campbell, this groundbreaking car integrates premium supplies reminiscent of high fashion, whereas famend Hollywood composer Hans Zimmer lends his distinctive soundscape.
This unveiling signifies the apex of BMW’s longstanding collaboration with Campbell, following her outstanding function within the 2023 “Dare to be You” BMW XM marketing campaign, celebrating individuality and confidence. Campbell herself receives a bespoke BMW XM, tailor-made to her distinctive fashion and persona.
The grand reveal of the BMW XM Mystique Attract takes place on the prestigious Cannes Worldwide Movie Pageant, the place BMW proudly continues its partnership for the third consecutive yr. Amidst the glitz and glamour of the pageant, Campbell graces the purple carpet to unveil this couture-inspired automotive masterpiece, a fusion of daring design and unparalleled class.
“Presenting the BMW XM Mystique Allure at Cannes Film Festival 2024 marks BMW’s ongoing vision in contemporary, progressive luxury,” says Stefan Ponikva, Vice President BMW Model Experiences. “Inspired by legendary supermodel Naomi Campbell, this is the first ever BMW tailored with high fashion materials.”
Drawing from Naomi’s adoration of a selected hue, the car’s outer floor proudly showcases a vibrant Ultramarine tone, enhanced with a modern matte texture. Evoking the essence of opulent textiles present in upscale style, this design effortlessly merges inside and exterior, incorporating lavish velvet and glistening Frozen Metallic sequins that radiate a spectrum from vivid violet to profound ultramarine.
“Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi Campbell. “I feel deeply honored to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”
The BMW XM Mystique Attract transcends the realm of mere aesthetics. Crafted by the famend Hans Zimmer, its sound expertise attracts inspiration from Naomi Campbell, enriching the progressive luxurious of this distinctive car. Collaborating since 2021, BMW and Hans Zimmer have meticulously crafted emotionally resonant drive sounds for electrified BMW fashions. With the BMW XM Mystique, this collaboration reaches new heights, because the distinctive soundscape mirrors the avant-garde design influenced by Campbell, difficult conventions and redefining progressive luxurious.
Reflecting the opulence and ingenuity synonymous with BMW and Naomi Campbell, the BMW XM Mystique Attract epitomizes the top of BMW’s design and craftsmanship. It embodies the essence of the BMW luxurious way of life, exuding boldness and innovation at each flip.
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