At 15, Trivia Crack creator Etermax has surpassed 800 million downloads

Etermax launched its hit sport Trivia Crack in 2013, and now the corporate is celebrating its fifteenth anniversary, having grabbed its stake for the Buenos Aires, Argentina-based firm within the world video games enterprise.

Together with Phrase Crack, Trivia Crack continues to be fashionable right this moment and it has generated greater than 800 million downloads, or sufficient for one in each 10 folks on this planet. The expansion price for the sport has accelerated because the model turns into stronger all over the world. However Etermax is just not resting on its laurels.

Maximo Cavazzani, CEO of Etermax, mentioned in an interview with GamesBeat that he needs to solidify Etermax’s place as a pacesetter within the interactive leisure business, increasing its supply with immersive experiences that redefine interplay with trivia throughout digital, cellular, and desktop platforms.

“We’re a 15 year old company. We started Trivia Crack more than 10 years ago, and that was a revelation,” Cavazzini mentioned. “We realized that’s what we wanted to do. To become the most successful trivia app in the world, which we are, and also finding ways of taking that into the new technology.”

Moreover, the group is growing new instruments for content material creators and influencers, in addition to options for manufacturers and organizations looking for to reinforce their engagement, enhance attain or conversion, in addition to enhance positioning.

With these new ventures, Etermax needs to strengthen its management in technological leisure innovation, connecting folks and types by information and curiosity. The corporate is all the time transferring.

For instance, Etermax launched eight video games in a single yr through the pandemic. The sport has made its method into Apple Watches and BMW vehicles. The workforce has grown to 300 and most of them are in Argentina and Uruguay.

Steady innovation and diversification

When the sport took off, the questions remained. Would it not final six months? Would it not final a yr? What was the easiest way to monetize it accurately?

“We had to reinvent ourselves multiple times, but in the end, it turned out to be really valuable and we’re happy with 15 years of games,” he mentioned.

The multiplayer competitors is what makes the sport so compelling, the place folks play with pals and compete to be higher than others, he mentioned. It’s like an esport that lasts for 10 minutes.

“We made a point of making a game that’s good for you. Social networks are becoming machines that make you dumber because you just scroll through the content. We challenge you brain and make you learn things,” he mentioned. “We want you to play every day.”

Cavazzini mentioned Etermax stands out by anticipating social and technological dynamics. As a pioneer in user-generated content material (UGC) with its Query Manufacturing facility, an progressive crowdsourcing software, it has generated greater than 50 million trivia questions with the collaboration and moderation of Trivia Crack customers.

The corporate has expanded its experience from cellular to digital platforms like Fb, YouTube, Instagram, and Twitch, in addition to to bodily codecs like books and board video games, and rising applied sciences resembling augmented, digital, and blended actuality, streaming providers, related TV, voice units, and wearable expertise just like the Apple Watch.

This yr, Etermax will launch the evolution of its digital actuality proposal, Trivia Crack World, an immersive trivia park accessible from a number of platforms, together with VR, cellular, and desktop, and extra to come back.

The corporate is making a type of trivia theme park in VR, the place you may play with pals and work together with characters.

“We are working to transform the game into more of a platform, and with that, we’re working with influencers, major brands, and others,” he mentioned. “We give them technology so that they can generate tournaments. Some of the influencers are into very different parts of knowledge.”

The Trivia Crack World expertise will develop on the traditional trivia mechanics of Trivia Crack with mini-games that problem velocity and accuracy, in addition to the chance to discover the park and work together with each different gamers and the beloved Trivia Crack characters in actual time, with an official launch projected for the final months of the yr.

“I’ve always wanted etermax to be a leading technology and innovation company. We are proud to have found our place in gaming through trivia and word games. Today, we develop experiences with multiple technologies and platforms that connect and foster knowledge in millions of people, communities, businesses, and institutions,” Cavazzini mentioned.

Etermax may even current Trivia Crack for Creators, a program designed to assist content material creators and influencers optimize their viewers engagement and monetize their efforts. This program, which can first be launched within the U.S., gives instruments to create extra enticing and interactive content material and has already been utilized in its pre-launch section by educators, scientists, and different creators.

“Trivia Crack has become a synonym of curiosity, connection, and knowledge, and is continuously adapting to offer new experiences,” Cavazzini mentioned.

As well as, the corporate will launch Trivia Crack for Manufacturers as a complete resolution that leverages Trivia Crack’s attraction to spice up engagement and visibility for manufacturers and organizations by tournaments, trivia channels, sponsorships, integrations, and co-branding.

With earlier collaborations with main tv exhibits, world streaming providers, and main manufacturers, this new platform has already ongoing initiatives with varied corporations and organizations.

Cavazzini mentioned, “Among game developers, we are a reference in advertising, and among advertising agencies and networks, we are leaders in gaming. It is only natural for us to establish a link between these two sectors, acting as a bridge between brands and gaming.”

15 years of transformation

From its early days as a fintech initiative with the creation of the primary app for purchasing and promoting shares on the iPhone, Etermax has developed into a world chief within the online game business, providing experiences that promote information.

With fifteen years of impartial historical past, Etermax has positioned Argentina and Latin America on the worldwide gaming scene and left a major mark with worldwide successes like Trivia Crack and Phrase Crack. When Trivia Crack debuted in 2013, it topped the U.S. app retailer for 66 days and had 20 million each day energetic customers.

Now it’s accessible in additional than 30 languages and it nonetheless leads the trivia class in 125 nations. It was preceded by Phrase Crack, which got here out in 2011. Phrase Crack is now the longest-lasting phrase sport created in Latin America. It has been the favourite one in each two smartphones in Spain and is particularly valued by these over 55 years previous.

With a attain of over 180 nations and greater than 150 million energetic customers yearly, Etermax stands out in edutainment, specializing in video games that entertain, join, and foster information. The corporate has additionally set traits in model gamification from Latin America and within the utility of synthetic intelligence in enterprise, collaborating with greater than 200 manufacturers and organizations in 16 nations.

“We are having to change the way we get users. The traditional way is getting less and less returns, and that’s why we feel that in order to survive in this new world, we have to go where the audience is, and we feel that the audience is with the content creators. It’s with the brands. And we have a very big opportunity there, because not every game can be mixed into any content,” he mentioned.

He mentioned that transformation is all the time troublesome, however it’s all the time needed in the case of adopting new applied sciences.

Argentine delight

Cavazzini mentioned he was proud to place Argentina on the map of gaming.

“We are proud that the Latin American game industry can make games that are successful in the world,” he mentioned. “We have the responsibility of building a brand doing games that are actually good for you.”

Many of the firm’s individuals are in Buenos Aires, however there are places of work in varied places.

“A company like us is a mixture between a game and a social network. So we had to build all that, and we also had to learn from our competition,” he mentioned. “Our case proves that it is possible to compete in the video game industry from Argentina and undertake technology projects from Latin America.”

The longer term

On its fifteenth anniversary, Etermax reaffirms its dedication to innovation in interactive experiences that join folks and communities and create worth for customers and enterprise companions. The corporate will proceed to advertise curiosity as a driver of human growth, fostering significant interactions by expertise.

“We are happy to celebrate 15 years of driving moments of discovery. From a curious question or a word you didn’t know to discovering unexpected solutions to achieve business goals, we will continue to promote knowledge through interactive experiences,” Cavazzini mentioned.

Diversification

The workforce tried completely different sorts of video games. Many classes didn’t work. However what actually labored was trivia and completely different variations of it. The corporate made a trivia TV present and an animated collection and bodily video games.

The bodily copies of Trivia Crack have additionally bought greater than 100,000 copies. And there are 50 million questions generated up to now by followers.

“We are happy right now as an entertainment company,” he mentioned.

Utilizing AI

Requested if the corporate can generate a bunch of the sport by AI, Cavazzini mentioned it’s a good query.

“We’ve been working with AI for a long time, and actually we have a division of our company that’s not in gaming. We help banks and big companies to apply AI to their to their companies. And that’s because we doing we’re doing it a lot in our game. For example, we’ve solved some problems like replicated questions, grammar errors and more. And with the first wave of AI, we also have this ability of generating questions for a certain subject, or generating a lot of questions for people to see if they like it or not.”

The concept is to combine AI with actual intelligence or with human intelligence.

“With that, we get a very good combination. But also we apply that to, for example, the VR park where you can talk to the characters and you can talk to them about anything. You can play against the AI as well.”

There are challenges that AI can remedy. Typically somebody has to seek for a query which will already be within the database. If it’s not exactly there, there’s a type of variant to duplicate drawback. The corporate will repair that drawback with AI. Typically the AI can be utilized to generate questions on a sure topic, like karate. Then people will determine if the questions are too troublesome or boring or repetitive.

“We basically feel AI is not a one solution for all things, but it is finding those places where the humans had a limit,” he mentioned. “The other thing we use it for is translation. We work in 34 languages.”

Sooner or later, he mentioned, “You should expect us to have the best trivia experience possible, and that’s what we try to do. We’re working on different ways of making this experience better by making the best physical game, by making the best experience with brands. Some of these ideas will work, and some will not, but we will be there on every opportunity.”

He added, “A lot of new technologies will allow people to play differently. And we will be there. And some of them, I think there will be a very good fit for us. I feel that with VR. I feel that with voice. And also I feel that the upcoming generation of computers with text or voice will work. And we will be there with our brand and with our engineers to make it happen.”