This text is an on-site model of our FirstFT e-newsletter. Subscribers can signal as much as our Asia, Europe/Africa or Americas version to get the e-newsletter delivered each weekday morning. Discover all of our newsletters right here
At the moment’s agenda: Tech teams’ advert dominance; EU’s new tech tsar; Rheinmetall tie-up on fight drones; Trump on Powell’s Fed tenure; and US corporations lawyer up on commerce
Good morning. We start in Syria, the place President Bashar al-Assad has fled the nation after a surprising marketing campaign by rebels who seized the capital and toppled the dynasty that had dominated for 50 years.
What occurred: The regime’s collapse yesterday adopted a 12-day lightning offensive by disparate insurgent factions, led by the Hayat Tahrir al-Sham Islamist group. Final week HTS seized Aleppo, Syria’s second metropolis, inside simply 48 hours earlier than rapidly marching south in direction of Damascus.
After varied factions encircled the capital, the rebels proclaimed it “free from the tyrant Bashar al-Assad” and that “Assad has fled”. Russia and Iran, Assad’s foremost backers, had been unable or unwilling to stem the tide, with each caught up in their very own conflicts.
Russia mentioned the Syrian president had resigned, left the nation and ordered a peaceable transition of energy. Russian state newswire Tass later mentioned he and his household had arrived in Moscow the place that they had been supplied asylum.
Unsure horizon: As residents awoke to the sudden fall of Assad, a combination of worry, euphoria and confusion flooded the capital. Together with unbridled pleasure in public squares was chaos, as rebels and on a regular basis Syrians over-ran symbols of the Assad regime. The true check will come when the nation’s varied insurgent factions search to divide the spoils of victory, writes our Center East editor Andrew England.
Right here’s extra on how the historic day unfolded:
And right here’s what else we’re retaining tabs on at the moment:
-
UK-EU relations: Eurozone finance ministers are set to debate commerce ties with UK chancellor Rachel Reeves.
-
Channel migration talks: UK dwelling secretary Yvette Cooper meets French inside minister Bruno Retailleau in Calais.
-
Firms: Vivendi shareholders vote on the proposed break up of Canal+, Havas and Louis Hachette Group from the corporate. Oracle releases second-quarter outcomes.
-
FT and Schroders Enterprise Guide of the Yr: The winner is introduced at a ceremony in London. Right here is the shortlist.
Be a part of us on Wednesday as Monetary Instances editor Roula Khalaf and different FT consultants talk about their predictions for the world in 2025. Register right here.
5 extra high tales
1. The worldwide promoting trade will surpass $1tn in income for the primary time this yr regardless of robust financial situations in bigger, developed markets such because the US and UK. Tech corporations, nonetheless, are anticipated to dominate, with Google, Meta, ByteDance, Amazon and Alibaba forecast to earn greater than half the entire.
2. Unique: The EU’s new tech tsar has struck a conciliatory tone in direction of Elon Musk as Brussels seeks to restore relations with the US billionaire and proprietor of X after a public spat crammed with expletives. Final yr the EU opened a probe into the social media platform over considerations of the unfold of hateful messages after the October 7 assault on Israel by Hamas. Learn the FT’s interview with Henna Virkkunen.
3. Germany’s largest defence firm Rheinmetall is working with a US software program specialist to develop widespread working requirements to regulate autonomous battlefield drones, in a transfer that guarantees to shake up the quickly evolving trade. Right here’s what’s driving the partnership.
4. Donald Trump has mentioned he wouldn’t search to take away Federal Reserve chair Jay Powell earlier than his time period expires in Could 2026. However the US president-elect promised to push forward with sweeping tariffs, mass deportations and tax cuts in his first days within the White Home throughout a tv interview the place he outlined his incoming administration’s priorities.
5. Water regulator Ofwat employed a number of consultancies together with PwC and Deloitte on the similar time the companies had been offering regulatory or administration recommendation to water and sewerage corporations, elevating battle of curiosity considerations.
Be a part of this Thursday’s Tech Management Discussion board, hosted by the FT in partnership with Join Europe, which is able to carry collectively trade CEOs, policymakers and civil society to debate Europe’s digital financial system. Register right here.
The Large Learn
South Korea is extra globally famend for its vibrant fashionable tradition and manufacturing prowess than for its traumatic previous. However the occasions of the previous week, triggered by President Yoon Suk Yeol’s shock martial legislation declaration, demonstrated how the nation is nonetheless formed by the significantly brutal interval of dictatorship and the next troubled transition to democracy within the Nineteen Eighties.
We’re additionally studying . . .
-
Geopolitics: Between China’s rise and Donald Trump’s America, Europeans must be taught some classes about energy — and quick, writes Rana Foroohar.
-
Sky CEO: Dana Sturdy, the broadcaster’s chief govt, talks to Matthew Garrahan about working the corporate after the Murdoch period.
-
UK privatisation: Essential classes on its advantages and limits may be drawn on from the nation’s assorted expertise, writes Martin Wolf.
Chart of the day
How do you pay employees in numerous places? The standard reply — primarily based on what the native market calls for — is going through new stress from an more and more international expertise pool. In response, organisations are more and more adopting a hybrid system for salaries. However complexities should still come up when employees transfer from one location to a different as variations not simply in pay but in addition advantages change into obvious.
Take a break from the information
Synthetic intelligence might immediately open up an enormous vary of books written in numerous languages. Publishers have already began experimenting with the expertise. However using AI within the translation course of dangers the lack of human contact, writes Nilanjana Roy.

Thanks for studying and bear in mind you possibly can add FirstFT to myFT. You may as well elect to obtain a FirstFT push notification each morning on the app. Ship your suggestions and suggestions to firstft@ft.com
Beneficial newsletters for you
One Should-Learn — Exceptional journalism you gained’t need to miss. Enroll right here
Newswrap — Our enterprise and economics round-up. Enroll right here