Anantara Resorts & Resorts, a trailblazer in luxurious hospitality, is celebrating a major milestone with a refreshed model identification. The up to date visuals embrace a chic, minimalist model, permitting every resort’s distinctive character to face out—a vital focus as current openings throughout Europe, the Center East, and Asia have expanded the model’s portfolio to over 50 properties for the primary time.
The brand new branding builds on Anantara’s 23-year legacy, aiming to captivate trendy vacationers whereas honoring the model’s basis in experiential luxurious.
Ian Di Tullio, Chief Industrial Officer of Minor Resorts, the guardian firm of Anantara, mentioned: “Anantara’s new visual identity and evolved experiences and concepts will redefine how guests see and interact with the brand, and will elevate us to a space less cluttered by other luxury hotel brands. This will be underpinned by an increased focus on deeply embedded sustainability, both in terms of how we help the environment and local communities, and how guests experience our hotels and resorts.”
The revamped Anantara identification introduces a number of key updates and enhancements:
- Simplified Title: The model transitions from ‘Anantara Resorts, Resorts & Spas’ to ‘Anantara Resorts & Resorts’, emphasizing its dedication to luxurious lodging worldwide. Anantara Spa will proceed to function as a standalone model.
- Up to date Brand: The emblem has developed to a extra up to date design whereas retaining the enduring ‘Naam Jai’ water jar and conventional triangular cushions, symbolizing its Thai hospitality roots. The brand new typographic therapy balances class, modernity, and heritage.
- New Tagline: ‘Unforgettable Journeys’ displays Anantara’s dedication to creating lasting recollections for visitors, wherever their travels might take them.
- Modernized Design Parts: A refined colour palette and chic typography give the model a extra editorial feel and look, simplifying its visible identification to higher talk its core experiential luxurious positioning.
- Enhanced Model Signatures: New identities for Anantara Spa, Designer Eating, and Spice Spoons by Anantara will elevate visitor experiences and create a extra cohesive Anantara model ecosystem.
- Refined Service Tradition: Improved service supply requirements and enhanced group member coaching packages will additional elevate the Anantara visitor expertise.
AnaMarija Raickovic, Minor Resorts International Head of Company, Luxurious and Life-style Manufacturers, mentioned: “The evolution of Anantara’s brand identity has been a journey of continuous refinement, with the last major update completed in 2015. Now, in 2024, the brand takes another significant step forward, refreshing its visual identity to better connect with the discerning modern traveller.”
Since its inception in 2001 with the opening of its first resort in Hua Hin, Thailand, Anantara has grown into a worldwide chief in experiential luxurious hospitality. Its portfolio now spans throughout Asia, Europe, the Center East, the Indian Ocean, and Africa. In recent times, Anantara has quickly developed from its resort-focused roots to ascertain a presence in among the world’s most vibrant cities, together with Rome, Vienna, Dubai, and Bangkok.
Anantara has additionally proven a outstanding capacity to create distinctive experiences past the standard resort house. This has led to the event of a model identification that’s adaptable to a wider vary of experiential choices. These embody luxurious rail journeys via Vietnam on The Vietage by Anantara, intimate tented safari experiences on the upcoming Anantara Kafue River Tented Camp in Zambia, and a rising suite of worldwide wellbeing and F&B experiences.
Anantara not too long ago surpassed the milestone of fifty properties, following a sequence of latest openings equivalent to Anantara Koh Yao Yai Resort & Villas in Thailand, Anantara Mina Al Arab Ras Al Khaimah Resort, and Anantara Santorini Abu Dhabi Retreat within the UAE, in addition to Anantara Palais Hansen Vienna Resort.
The Anantara portfolio will proceed its international enlargement within the coming months, with the model set to debut in India with the Anantara Jaipur Resort later in 2024, together with new openings in Bali (This autumn) and Zambia (early 2025) and past.
The evolution of Anantara’s model identification displays its journey of development and transformation, capturing the essence of its 23-year legacy whereas embracing its increasing international footprint.
The rebranding initiative has commenced with the rollout of a brand new emblem and visible identification throughout all Anantara digital property. Friends can count on to expertise extra tangible modifications in service supply and on-property experiences within the coming months.
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