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Organized by the Macao Authorities Tourism Workplace (MGTO), the “Experience Macao Roadshow in Korea” occurred efficiently from Might 30 to June 2. MGTO collaborated with native journey commerce companions to host themed exhibit zones and introduce particular journey promotions alongside native business operators. The occasion engaged Seoul’s residents with Macao’s distinctive mix of “tourism plus” choices, capitalizing on Korea’s place as Macao’s prime worldwide customer market.
The four-day roadshow drew a powerful 120,000 attendees.
Leveraging the elevated air transport capability and rising variety of guests from Korea, MGTO returned to Seoul for an additional roadshow. This 12 months’s occasion was held at Shinsegae Division Retailer in Gangnam, Seoul’s premier procuring district, aiming to draw Korea’s prosperous vacationers. Themed “My Favorite Macao,” the occasion featured interactive video games and installations. Financial Improvement Bureau of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin and 6 built-in resort enterprises from Macao showcased their tourism amenities and newest choices. The occasion noticed over 120,000 attendees in complete.
MGTO additionally launched intensive on-line promotions for the occasion, partnering with Korea’s main journey platform, GOOD CHOICE, for on-line gross sales of Macao tourism merchandise, together with flight and resort packages. Numerous airways provided reductions, making the merchandise extremely fashionable amongst locals and roadshow attendees. Over the 4 days, about 350 resort and air ticket packages price over 103 million South Korean wons (roughly 600,000 patacas) have been bought. The net affords shall be out there for a month, extending the roadshow’s promotional attain and drawing extra guests from Korea.
In a strong and diversified promotional effort, the Workplace collaborated with a broadcast firm to supply journey options about Macao on a preferred Korean journey present and positioned adverts in main procuring malls and transport hubs. Additionally they labored with Korean influencers to repeatedly spotlight Macao throughout numerous social media channels. Media protection by Korean shops throughout the occasion extensively promoted Macao’s newest journey updates.
Moreover, 15,500 distinctive Macao-themed journey souvenirs have been distributed, and a collaboration with KAKAO PAY included designs that includes fashionable KAKAO FRIENDS characters, enhancing the advertising impression.
The Workplace additionally led a Macao journey commerce delegation to Seoul for the “Macao Tourism + MICE Product Updates Seminar & Korea – Macao Travel Mart,” which attracted round 200 business stakeholders for in-depth discussions on enterprise alternatives and networking.
MGTO is about to proceed its energetic worldwide promotional efforts. Following profitable roadshows in Tokyo, Singapore, and Jakarta, and most lately Seoul, upcoming occasions are deliberate for Bangkok and Kuala Lumpur. These will embrace vacation spot shows and networking seminars geared toward exploring enterprise alternatives. MGTO stays dedicated to collaborating in main regional and worldwide journey gala’s to raise Macao’s profile globally and entice numerous customer markets.
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