Tuesday, November 26, 2024
Jumeirah Zabeel Saray, a luxurious resort positioned on the enduring Palm Jumeirah in Dubai, has been an emblem of opulence since its opening over 12 years in the past. Designed to replicate the grandeur of a 14th-century Ottoman palace, the lodge has earned a fame for its lavish detailing and world-class service. The property’s outstanding options embody handcrafted stonework, gold leaf accents, and complex motifs paying homage to the Ottoman period, creating an environment that appeals to these with a penchant for opulent craftsmanship. This design philosophy resonates strongly with company from areas like India, the place there’s a shared appreciation for grandeur and luxurious.
In accordance with Mark Hehir, the Common Supervisor of Jumeirah Zabeel Saray, “The property tells a story of warmth, generosity, and joy, and its appeal is particularly strong with guests from India, who have a deep connection to opulent design and cultural heritage.” With its wealthy choices, the lodge is setting bold targets for progress, notably from the Indian luxurious market, which has seen a gradual rise in demand.
The Indian market is especially vital for Jumeirah Zabeel Saray, and the lodge has tailor-made its choices to cater particularly to this demographic. One of many fundamental attracts for Indian company is the resort’s family-friendly atmosphere, which incorporates a variety of actions, a youngsters’ membership, and different family-oriented facilities. These choices make sure that households, notably these travelling with kids, really feel each snug and entertained throughout their keep. Hehir provides, “Our family-friendly atmosphere is deeply integrated into our experience, making the hotel a perfect choice for Indian families seeking luxury travel.”
Along with family-oriented providers, the resort has additionally positioned vital emphasis on catering to the tastes and preferences of Indian company in the case of delicacies. The lodge’s famend Indian restaurant, Amala, serves genuine Indian dishes ready by a talented Indian chef, whose private contact enhances the eating expertise. “Our Indian restaurant is a standout feature, offering guests a genuine taste of India. We have ensured that our culinary offerings meet the high expectations of Indian guests, and our commitment to providing the best Indian cuisine has made Amala one of the most popular restaurants in Dubai,” says Hehir.
For Indian company, Jumeirah Zabeel Saray’s picturesque backyard garden provides an distinctive venue for weddings. The house, mixed with the lodge’s opulent lobby, creates an ideal setting for grand celebrations, particularly weddings, that are a significant draw for the Indian market. In reality, weddings have turn out to be a big supply of progress for the lodge, and Hehir notes that the lodge has managed this progress rigorously to keep up the integrity and exclusivity of the property. “We’re seeing a steady rise in wedding bookings from India, but we take a balanced approach to ensure the property’s exclusivity is preserved,” he says.
By way of general progress from the Indian market, the lodge has skilled a strong restoration post-COVID, notably in 2022, when Indian household and couple travellers flocked to Dubai in giant numbers. Whereas progress slowed barely in 2023, 2024 has proven optimistic indicators of restoration, with a modest enhance of 5% in Indian visitor arrivals in comparison with the earlier 12 months. Hehir attributes this regular progress to the lodge’s strategic give attention to offering family-oriented luxurious experiences and catering to the distinctive cultural preferences of Indian company.
Trying forward, Jumeirah Zabeel Saray plans to additional faucet into the rising Indian luxurious journey phase. Over the following 5 years, the lodge goals to broaden its suite stock, doubling the variety of luxurious suites to cater to high-end households and {couples} from India. Room configurations may even be upgraded to supply higher consolation, and the lodge plans to introduce enhanced butler providers to raise the visitor expertise. “Understanding the cultural nuances of our Indian guests is a priority, and we are working to refine pre-arrival planning to ensure that every detail is in place before they even arrive,” Hehir explains.
The lodge additionally plans to scale back its general room depend from 405 to 375, which is able to permit the property to supply bigger, extra luxurious areas, additional enhancing the exclusivity and premium expertise for discerning travellers. “Luxury is often defined by the finer details, and by reducing our room count, we can create even more spacious, luxurious suites that reflect our commitment to offering unparalleled luxury,” Hehir says.
Other than India, Jumeirah Zabeel Saray generates vital income from markets such because the UK, Germany, and Russia. The lodge’s proximity to the GCC area has additionally contributed to robust demand, particularly from native residents. Occupancy charges are sometimes excessive, averaging round 75% all year long, with peaks throughout weekends, notably in summer time. Nonetheless, the property experiences even greater occupancy between October and Might, with some weeks surpassing 85%.
Put up-pandemic, the lodge has noticed a shift in traveller demographics and preferences. Whereas markets like Russia, the UK, and German-speaking international locations have bounced again rapidly, areas akin to Southeast Asia, together with China and Korea, have been slower to return. Nonetheless, the lodge has seen a surge in guests from Australia and the US, who’re staying longer in Dubai, indicating a shift in how the town is perceived as a vacation spot. “Dubai is no longer just a stopover destination for many travellers; it is now considered a primary holiday destination, especially for guests from Australia and the US,” Hehir feedback.
By way of engagement methods with the Indian market, Jumeirah Zabeel Saray has emphasised consistency and transparency in its strategy. The lodge works intently with PR companies, key wholesalers, and journey brokers in India to keep up a robust presence available in the market. “Rate parity is essential in today’s interconnected world, and we ensure transparency in our pricing to maintain trust with our partners,” says Hehir.
Trying forward, the lodge plans to proceed enhancing its choices for Indian company, notably in culinary experiences. The Indian restaurant will bear a big transformation in This autumn 2024, with a give attention to interactive eating and a novel storytelling ingredient. “We want to elevate the dining experience for our guests, and we believe this transformation will offer a dining experience unlike anything currently available in Dubai,” Hehir concludes.
Sustainability stays a precedence for Jumeirah Zabeel Saray, and the lodge has carried out a number of eco-friendly initiatives impressed by Mark Hehir’s earlier expertise within the Maldives. These embody the set up of a water bottling system to get rid of plastic utilization, the creation of a sustainable backyard to provide the lodge with leafy greens, and the set up of photo voltaic panels to offset the lodge’s power consumption. The lodge can be working to scale back plastic utilization by 5% yearly, changing it with sustainable options.
With these efforts, Jumeirah Zabeel Saray is positioning itself as a number one luxurious lodge in Dubai, providing distinctive experiences for Indian travellers whereas sustaining a robust give attention to sustainability and cultural relevance.
