Saturday, August 17, 2024
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The Tourism Authority of Thailand (TAT) launches ‘TAT Connex,’ a brand new influencer platform, to spice up tourism by way of digital transformation and strategic partnerships.
The Tourism Authority of Thailand (TAT) has launched ‘TAT Connex,’ a brand new influencer advertising and marketing platform as a part of its digital transformation technique in tourism promotion and growth.
The platform, now open for early registration, invitations companies and influencers to take part. TAT Connex connects native and worldwide influencers, bloggers, media, and celebrities with varied tourism-related companies, together with eating places, accommodations, transportation providers, leisure actions, journey companies, well being and sweetness facilities, purchasing malls, leisure venues, and memento retailers.
Customers can type enterprise partnerships and leverage real-time marketing campaign monitoring and knowledge evaluation via social media platforms like Fb, Instagram, TikTok, and X (previously Twitter). Companies can collaborate with influencers in particular markets to reinforce model visibility and interact potential prospects.
The official launch featured a panel dialogue on ‘The Power of Influencer Marketing toward Tourism Industry,’ with insights from Dr. Penpisut Jintasophon, Secretary to the Minister of Tourism and Sports activities; Variya Lulitanond, Director of Advertising for Thailand, Cambodia, and Myanmar at Marriott Worldwide; and Chermawee Suwanpanuchoke, a famend actress and journey influencer. The occasion additionally included a workshop on utilizing the TAT Connex platform for influencers and enterprise operators.
